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NBR v2

A scalable platform for high-
quality, high-volume
journalism.

Services

UX/UI Design
Web Development
Custom CMS
Subscription System
Email Integration
HubSpot Integration

Client

The National Business Review

Industrie

Media

Year

2023

Project Introduction

NBR’s old website provided a digital experience that no longer kept pace with its newsroom.

With tens of thousands of articles and an ever-growing subscriber base, they wanted a platform that was fast, flexible and future-ready for both readers and editors.

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Challenges

NBR’s old website provided a digital experience that no longer kept pace with its newsroom.

With tens of thousands of articles and an ever-growing subscriber base, they wanted a platform that was fast, flexible and future-ready for both readers and editors.

Solutions

We rebuilt the website from the ground up. The overhaul included: 

  • Custom CMS built for editorial speed.
  • Fresh UX/UI for better reading and navigation.
  • Custom subscription system with paywalled articles.
  • Integration of email marketing tools (like Hubspot).

The platform is optimised for performance, scalability and long-term flexibility – just what NBR needs to support a content-heavy operation. 

Outcome

46%

Organic search

25K

Weekly Enquiry

7%

Customer Engagement

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