A scalable platform for high-
quality, high-volume
journalism.
Services
UX/UI Design
Web Development
Custom CMS
Subscription System
Email Integration
HubSpot Integration
Client
The National Business Review
Industrie
Media
Year
2023
Project Introduction
NBR’s old website provided a digital experience that no longer kept pace with its newsroom.
With tens of thousands of articles and an ever-growing subscriber base, they wanted a platform that was fast, flexible and future-ready for both readers and editors.
Challenges
NBR’s old website provided a digital experience that no longer kept pace with its newsroom.
With tens of thousands of articles and an ever-growing subscriber base, they wanted a platform that was fast, flexible and future-ready for both readers and editors.
Solutions
We rebuilt the website from the ground up. The overhaul included:
- Custom CMS built for editorial speed.
- Fresh UX/UI for better reading and navigation.
- Custom subscription system with paywalled articles.
- Integration of email marketing tools (like Hubspot).
The platform is optimised for performance, scalability and long-term flexibility – just what NBR needs to support a content-heavy operation.
Outcome
46%
Organic search
25K
Weekly Enquiry
7%
Customer Engagement