Cruz wanted a website that felt personal, elegant and art-led, rather than tech-driven. It had to echo the tone of his work while offering a digital experience as intimate as stepping into his private gallery.

We designed a calm, spacious interface with serif typography to reflect Cruz’s artistic voice. Mona Lisa-inspired micro-interactions added subtle movements without distraction. 

A modular content management system (CMS) gives Cruz full control over updates, while a custom Instagram API integration keeps the website fresh with real-time updates – so it evolves as the artist does.