FMI’s existing website no longer represented the scale or direction the business was heading. It felt local, while the company had already moved well beyond that stage.

The brand had matured. The product offering had expanded. New digital tools were reshaping how customers engaged with FMI. Yet the website didn’t communicate that shift.

They needed a platform that could:

• Present FMI as a multi-market, future-focused glass manufacturer
• Clearly position new verticals, including robotics and automation
• Unify their digital tools into one coherent ecosystem
• Support staged delivery, with room to scale as the business grows.

We delivered a modern Next.js website powered by a headless CMS, giving FMI a high-performance platform built for scale and flexibility.

We restructured the site to reflect their expanding footprint, adding Australian offices and positioning their international reach. A dedicated Automation section highlights their move into robotics and advanced manufacturing, while a new blog supports ongoing thought leadership and SEO visibility.

Stronger calls-to-action guide users through key journeys – from technical documentation to product enquiries. We modernised and integrated the technical resources area, maintaining secure login access for fabricators, builders, architects and developers.
An interactive timeline reinforces credibility and momentum, while the redesigned team directory makes it easier to navigate roles and expertise.

Behind the scenes, the platform integrates with FMI’s wider digital ecosystem – including the customer portal, warranty system and future glass ordering tool. The website now acts as the front door to a connected suite of products, rather than a standalone brochure.

The result is a future-ready website that supports FMI’s vision and sets the stage for continued international growth.