The Egg Production Federation (EPF) wanted to build trust in New Zealand’s egg industry by making farming practices more transparent.

They needed a way to present complex data in a format that was easy for consumers to understand – and just as easy for staff to manage behind the scenes. All of it had to feel engaging, not technical.

We designed an interactive experience powered by Silverstripe CMS, with custom CSS and JavaScript to support real-time egg traceability. Consumers can enter an egg code to instantly view farm details in a clean, mobile-friendly interface.

On the backend, EPF staff can manage farm, flock and egg data with ease. It’s a simple, educational experience that builds consumer confidence and raises the bar for industry transparency.