The digital experience lagged behind the brand. The old site was dated and lacked e-Commerce functionality connected to their inventory system.

But managing products was already time-consuming, and the scale of the rebuild felt daunting for the client. 

We fully redesigned the site to match the brand’s premium in-store look: clean, modern, product-first. Under the hood, we built an e-Commerce system that syncs with their inventory in real time, so stock updates happen automatically, with no manual work.

The CMS is also simple and intuitive, making day-to-day updates quick and stress-free. And with SEO and Adwords foundations in place from day one, Sunglass Style is set up to attract and convert more customers.